With Liberty Media’s acquisition of Formula 1 now complete, longtime chief Bernie Ecclestone has been removed from his position after nearly 40 years at the helm. Chase Carey will now take over as CEO, in addition to his existing position of chairman. “I’m proud of the business I built over the last 40 years and […]
Donald Trump’s inauguration on Friday reached an average 30.6 million viewers, down from the 37.7 million who tuned in for President Obama’s 2009 swearing in (and event eclipsed only by the 41.8 million who tuned into see Ronald Reagan take the oath of office in 1981). This year’s inauguration ranked fifth overall among total viewers, […]
The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the decline of pay-TV subs, said Brett Sappington, senior director of research for Park Associates, “including the growth in the OTT video market, […]
For the first time ever, Google is letting advertisers target YouTube viewers based on search data. (For example, an advertiser would be able to target YouTube viewers who searched on Google for, say, winter coats.) Previously, advertisers could target YouTube viewers based on browsing behavior and demographics, but not search histories. Google also says it […]
Sony Interactive Entertainment (SIE) announced that, thanks to a new firmware upgrade to the PlayStation 4 console, the PlayStation VR headset now supports 360-degree YouTube videos. (The PlayStation VR is powered by the PlayStation 4’s software.) “Since launch, users have been able to watch their favorite streaming and catch-up services using PS VR to create […]
As VR continues to grow roots in how audiences experience sports, longtime collegiate sports staple Learfield is looking to up the ante, locking in a a deal with STRIVR Labs in a “first-of-its-kind partnership” designed to provide multi-platform virtual reality distribution within the collegiate sports landscape. The deal, which makes STRIVR Learfield’s Official VR Partner, […]
NASCAR is looking to change up its points format, calling a press conference for today in the Charlotte Convention Center to discuss the 2017 season. Early reports from ESPN suggest that NASCAR is expected to divide races into segments, with drivers earning points depending on their running order at the end of each segment. The […]
Midway through the first season, Food Network picked up 13 additional episodes of new primetime series Ginormous Food, starring comedian and food fanatic Josh Denny traveling the country sampling the greatest and biggest dishes and learning about the stories and people behind them. To date nearly 7.6 million people have tuned into Ginormous Food.
Discovery Channel cast Golden Globe and two-time Emmy winner Jane Lynch (Glee, Hollywood Game Night) as former US Attorney General Janet Reno in its upcoming scripted series Manifesto, set to air this year. Production on the series begins in Atlanta on January 30.
Snap Inc. is reportedly pulling the trigger on offline ad targeting. In a deal with Oracle Data Cloud, the Snapchat owner will now let advertisers use data third party offline data to target ads on the app. The partnership with Oracle Data Cloud (formerly called Datalogix) marks the first time that Snapchat has allowed for […]
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