For the first time, all 22 competitors in CBS’s The Amazing Race will be strangers who meet at the starting line. Teams will be determined by first impressions, with just moments to get acquainted before setting off. “For years, The Amazing Race fans have suggested we line up complete strangers and match them up at […]
Eva Longoria (Desperate Housewives) will play an ambitious consultant in Fox workplace comedy pilot Type-A, about a team of consultants hired for dirty work like layoffs and downsizing. Longoria stars opposite Ken Marino (Marry Me).
Verizon and CBS Corp. have inked a new multi-year carriage agreement. The deal covers retransmission consent for all CBS-Owned stations, including Showtime, CBS Sports Network, and CBS-owned The CW affiliates. So how’s that news of interest to Cynopsis Digital readers? According to the companies, Verizon will provide access to live authenticated streaming on the CBS […]
If you can’t beat ‘em…take on high-profile leadership roles within their organization? Units of the media agencies WPP, Omnicom, and Publicis have signed on as charter members of AdBlock Plus’s Acceptable Ads Committee, a new body designed to take over the ad-blocking company’s Acceptable Ads program. Publishers including Conde Nast, Dennis Publishing, TED Talks, Leaf […]
The ACC Championship game between Duke/Notre Dame on Saturday handed ESPN with a total live audience (TV + streaming) average of of 3,695,000 viewers, to mark the most-watched ACC Tournament game in nearly 20 years and, overall, the second most-watched ACC Tournament game in history. The matchup grew 29% over last year’s game. Adding in […]
Mastercard, the PGA TOUR and Arnie’s Army Charitable Foundation inked an extension of Mastercard’s sponsorship of the Arnold Palmer Invitational presented by Mastercard through 2020. “We are extremely pleased to announce the continuation of Mastercard’s dedicated support as we begin a new chapter at Arnold’s tournament with these important enhancements and the celebration of his […]
Turtle Wax is doubling down on its investment in esports as well as with team OpTic Gaming. Offering “content-driven storytelling through individual player integrations,” the brand will join OpTic on the road with fan activations at two key gaming tournaments throughout the year and become one of the first non-endemic brands to host an experiential […]
With less than a year under its belt, eUnited has quickly shaken up the competitive ranks, including the team’s recent win at the CWL Atlanta Open. Under the watchful eyes of franchise co-founders Adam Stein and Jamie Daquino, Since launching with a CS:GO team last August, eUnited now boasts representation in Overwatch, League of Legends, […]
NBC gave a 4-episode order for Saturday Night Live: Weekend Update, featuring SNL Update anchors Colin Jost and Michael Che, with drop-ins from their late night co-stars. “SNL is having its best season in a quarter of a century – how many shows can say that?! – so we didn’t want them to take the […]
Alec Baldwin is being honored by friends and co-stars in Spike TV’s One Night Only: Alec Baldwin. Described as part This is Your Life, part Dean Martin Roast, the special will be taped at the Apollo Theater NYC on Sunday, June 25, premiering on Spike Sunday, July 9 at 9p.
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