Thursday is set to mark a historic occasion as the NFL’s historic 100th season gets under way with the 2019 NFL Kickoff. NFL Media has been building up to the occasion with a slate of programming announcements surrounding its lineup of program series and specials that celebrate the “memories, moments and people that have made […]
Nissan signed on as an Official Partner of the NCAA and will serve as an Official Corporate Partner of NCAA Men’s Basketball and the Final Four. Nissan will have an increased presence on linear television and streaming in the form of commercial inventory, in-game features and vignettes throughout the season. “Through our Heisman Trophy sponsorship, […]
Looks like a one-nighter for ABC News. With the field of Democratic candidates who qualify for the debate stage reduced to ten, the next face-off will be limited to one night, instead of the previously planned two, on September 12. It will be the first time front runners, former VP Joe Biden and Massachusetts Senator […]
USA renewed Queen of the South for season five. The series is Thursday’s number one cable drama among P18-49, P18-34, P25-54 and P2+ year to date.
Yankee Global Enterprises, in partnership with Sinclair Broadcast Group and Amazon, completed the purchase the YES Network from The Walt Disney Company, acquiring the 80% of the YES Network not already held by Yankee Global Enterprises at a total enterprise value of $3.47 billion. The three companies will work together to enhance the network and […]
Overwatch League unlocked an exclusive deal with Kellogg Company, which will include co-marketing initiatives with both the Cheez-It and Pringles products. Activation will kick in during the playoffs in the US, where Cheez-It Grooves and Pringles Wavy brands will serve as the presenting sponsor of the halftime show and highlights segments during the 2019 Grand […]
Netflix won the bidding war and gave a series order to drama The Girls on the Bus, from Legacies creator/exec producer Julie Plec, Berlanti Productions and Warner bros. TV. Inspired by the like-titled chapter of Amy Chozick’s book Chasing Hillary: Ten Years, Two Presidential Campaigns and One Intact Glass Ceiling, project is based on the […]
HBO unveiled the first trailer for its upcoming Jude Law and John Malkovich drama The New Pope, which is slated to premiere at the Venice Film Fest on September 1.
Major League Soccer’s championship match is heading to ABC for the first time since 2008 when ESPN presents the 2019 MLS Cup on November 10 at 3p. The match will also be streamed live on both the ESPN and ABC apps. The 2019 MLS Cup will culminate Major League Soccer’s three-week Audi 2019 MLS Cup […]
Coors Light locked in a deal to serve as the first-ever beer sponsor for ESPN’s College Gameday college football pregame show, according to Ad Age. The deal includes in-show branding and comes after ESPN saw a sponsorship opportunity come open previously held by General Motors.
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