Michelob ULTRA locked in a deal to become the Official Beer Sponsor of all World Surf League events in the US, including WSL’s staple event, the Vans U.S. Open of Surfing. According to the company, the alliance spawns from “Michelob ULTRA’s strategy of driving continued growth by engaging drinkers who embrace and prioritize an active, […]
Steady as she goes: CBS ordered Criminal Minds for a 12th season. It’s the 19th returning series picked up by the network for the 2017-2018 season.
Collier also shared the news that SundanceTV will start airing the first season of Amazon’s Transparent this summer. In addition to season 2 of Hap and Leonard comes the second season of SundanceTV’s Top of the Lake, with Nicole Kidman joining the returning Elisabeth Moss. New drama Liar stars Downton Abbey’s Joan Froggatt.
At a moment when licensed movies seem to be an increasingly distant concern for Netflix, Hulu just inked its biggest film output agreement to date. In a multi-year pact with Annapurna Pictures, Hulu will have pay-one window streaming rights to all of the studio’s future films. Movies released by Annapurna will stream exclusively on Hulu […]
The fight against “fake news” has come to the Google search engine. For certain stories, a “Fact Check” tag will now show up in Google’s worldwide search results. The tag will display a specific claim, who made it, and then fact-check the result. The feature already debuted in several countries in October, but that was […]
With the NHL regular season in the books and the Stanley Cup Playoffs set to launch on Wednesday, NBC Sports Group is moving quickly to drive interest and engagement for its lineup of games through June, with its campaign, “There Is Nothing Like Playoff Hockey.” Coverage could include as many as 105 playoff contests and […]
UFC detailed plans for its annual UFC International Fight Week in Las Vegas, with events taking place from July 5-8 and showcasing two live events in two nights, the 2017 UFC Hall of Fame Induction Ceremony, the Ulti-man 5K as well as the two-day UFC Fan Experience. The experience will offer a new, easily-accessible and […]
Paramount Network, launching in January 2018, is teaming with Shawn “Jay-Z” Carter and The Weinstein Co., for Rest In Power: The Trayvon Martin Story, based on the life and legacy of Trayvon Martin, the unarmed 17-year old high school student shot and killed by a neighborhood watch member George Zimmerman in Florida. The six-part event […]
WWE Superstar John Cena will welcome 17 new competitors who either have lost their grit or never had it to Hampton Island, GA, for season 2 of American Grit, premiering Sunday, June 11 at 9p on Fox. This season, “the Cadre” includes military heroes John Burk, Riki Long, Chloe Mondesir and Grady Powell.
Google’s escalating efforts to ensure brand safety continue apace. comScore announced that it has partnered with the tech giant to provide independent brand safety reporting for ad campaigns that appear on YouTube. comScore says that Google will make use of a “proprietary brand safety engine” that will be built into its Campaign Essentials platform. The […]
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