Facebook is launching two new tools to help marketers optimize their ads to target the people most likely to buy their products. The first, Value Optimization, uses prior purchase data to estimate how much money a person might spend in an advertiser’s store over a seven-day period. The tool then adjusts the advertiser’s campaign to […]
The Penguins’ clincher in Game 6 of the Stanley Cup Final cemented recent viewership trends for the series on NBC channels as the Penguins’ win averaged a TAD of 7.086 million viewers, up 29% vs. last year’s Cup-clinching Game 6 on NBC featuring Pittsburgh and San Jose. Overall, the six-game 2017 Stanley Cup Final produced […]
In other ratings news, Univision’s showdown between USA/Mexico ranked as the most-viewed soccer match on any network this year, according to the company (with a simulcast on UDN), averaging 4.5 million viewers with 2.5 million Adults 18-49 who watched the World Cup Qualifier, according to Nielsen. That also marks the top World Cup Qualifier match […]
CNN is not moving forward with a second season of Believer after host Reza Aslan called President Trump a “piece of s—“ (also “an embarrassment to humankind”) in a tweet. The comment was a reaction to Trump’s remarks after the London terrorist attacks. “In these politically charged times, the tenor of our nation’s discourse has […]
Anna Chlumsky (Veep) has been cast in the fourth and final season of AMC’s Halt and Catch Fire.
Netflix heard the outcry from fans about the June 1 cancelation of Sense8, including a #RenewSense8 campaign and petition – but the decision stands. “We wish we could #BringBackSense8 for you,” said the streaming service in a statement. “The reason we’ve taken so long to get back to you is because we’ve thought long and […]
Home renovation/remodel platform Houzz is getting an addition. The company is raising $400 in new financing led by Iconiq, reports Recode. Last fall Houzz introduced a tool that uses home photos to direct users to comparable products, and added an AR feature to its mobile app that shows what a piece of furniture might look […]
As the FIFA Confederations Cup Russia 2017 gets ready to run starting June 17, Telemundo is looking to maximize its role as the Spanish-language home of the tournament as the company amplifies its role with FIFA that will include the World Cup next year for the first time. Overall, Telemundo is shipping around 150 reporters, […]
The Cavaliers first win in the 2017 NBA Finals on ABC continued the series’ torrid pace, which still ranks as the most-watched NBA Finals since 1998 through four games, according to Fast Nationals from Nielsen. The series is averaging a total live audience of 19,788,000 average viewers, up 12% last year’s slate, with ABC averaging […]
Comedy pilot The Sackett Sisters, from exec producers Tina Fey and Robert Carlock, officially has come to a dead end at NBC. However, the network did renew the duo’s freshman comedy Great News for a second season, with a time slot behind the new season of Will & Grace.
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