NASCAR, along with partners FOX Sports and NBC Sports, unveiled 2020 race start times and network coverage for the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander Outdoors Truck Series. Overall, 21 national series events will air on broadcast television in 2020, including the Daytona 500 (Feb. 16, FOX), Coca-Cola 600 (May 24, FOX), […]
AXS TV is bringing IMPACT Wrestling to its new home starting Oct. 1 at 8p with preview specials running each week that will lead up to the premiere of the weekly, flagship series IMPACT! on Oct. 29. The network will now showcase IMPACT Wrestling’s pay-per-view events of 2019, broadcasting each of Homecoming (October 1), Rebellion […]
NBCUniversal Television Stations introduced LX, a news brand for Gen Z and millennial audiences. Launching first on YouTube, digital and social, and as an over-the-air and streaming network in April 2020, LX delivers longer-form news content to tell community stories targeting the young demo. “Our younger audiences want stories that are relatable. They want to […]
ESPN and Facebook entered into a new agreement that brings exclusive digital shows and content to the Facebook Watch platform that includes The People’s MMA Show, additional segments from Always Late with Katie Nolan, and exclusive versions of Countdown to GameDay and Fantasy Focus Live. ESPN will engage and interact with fans through the Facebook […]
The Boston Beer Company and the NHL entered a new multiyear U.S. partnership that designates Truly Hard Seltzer as the official hard seltzer of the NHL beginning with the start of the 2019-20 NHL regular season. The new five-year agreement marks the first national sports league partnership for The Boston Beer Company and Truly Hard […]
The 71st Emmy Awards aired live and host-less from the Microsoft Theater in LA on Sunday. It was just the fourth time in the show’s history that the show didn’t have an emcee (Homer Simpson gave it a shot, until a piano fell on him… Anthony Anderson and Bryan Cranston were on hand for the […]
Viacom acquired exclusive cable rights to all 180 episodes of Seinfeld, from Sony Pictures Television. Beginning in October 2021, the full library of episodes from the iconic comedy will air on Viacom’s entertainment brands, including Comedy Central, Paramount Network and TV Land, with catch-up episodes available through Viacom brands via authenticated video on demand, websites […]
With the NBA preseason set to tip off in a week, Panini America, one of the storylines will be on the latest crop of talent to be brought the league this season, especially top draft pick Zion Williamson. As such, Williamson’s partners are revving up their own marketing plans for the former Duke player, including […]
Georgia’s win over Notre Dame on Saturday handed CBS Sports with the highest-rated college football game on any network this season earning an average household metered market rating/share of 6.2/13. In addition, that score ranked as the highest-rated college football game on CBS in the month of September in six years.