Also not happy were fans of Adult Swim’s Rick and Morty, when a McDonald’s stunt involving Szechuan sauce went sour. The fast food chain, responding to Rick & Morty’s mention of the sauce, offered a one-day promotion on October 7 – and wildly underestimated demand. “Between the costumes, the memes and the cross-state travel, you, […]
First Facebook, then Twitter, now Google. As first reported by The Washington Post, the tech giant has learned that Russian entities purchased tens of thousands of dollars worth of political ads in 2016, which ran across platforms such as YouTube, Google Search, the DoubleClick ad network, and Gmail. According to the Post’s sources, the ads […]
Less than a week after Netflix hiked subscription prices, Hulu has gone in the opposite direction – for a limited time, anyway. The service’s least expensive streaming plan, which includes ads, will now sell for $5.99 per month for new subscribers. The offer – which is only available through January 9 – is good for […]
UFC is now tapping a new official beer. The organization locked in a partnership with Modelo Especial for a new multi-year marketing partnership that makes Modelo the “Official Beer and Malt Beverage” sponsor of UFC in the United States. The brand replaces Bid Light for the role and will be the presenting sponsor for select […]
ESPN suspended Jemele Hill on Monday for violation of the company’s social-media policy. The move comes after Cowboys owner Jerry Jones stated that he would bench any players who “disrespect the flag,” and Hill subsequently suggested on Twitter that fans who disagreed with Jones’s mandate should boycott Cowboys advertisers. ESPN said in a statement that […]
Country music star Jason Aldean appeared on NBC’s Saturday Night Live in a surprise cold open that paid tribute to the victims of the Las Vegas shooting, and the late rock star Tom Petty. Less than a week after performing at the outdoor concert where the mass murders occurred, Aldean took to the SNL stage […]
American Horror Story: Cult creator Ryan Murphy explained at the New Yorker Festival why Tuesday’s episode of the FX drama, which includes a mass shooting, would be recut in the wake of tragedy in Las Vegas. “I believe we have the right to air it,” said Murphy, “but I also believe in victim’s rights.”
If you’re a millennial, a part of your childhood is about to die. AOL announced it’s shutting down AOL Instant Messenger (AIM) on December 15. Users will have access to the service until that date. Afterwards, all of their data – including their buddy lists – will be deleted. The messaging service first launched in […]
Facebook has released a beta version of Workplace Chat, a new desktop-based messaging service geared toward businesses. The app lets users send group and individual messages in a window that doesn’t get lost amongst web-browser tabs. (Yes, it’s basically a Slack competitor.) The new beta product is available for devices that run Windows 7 or […]
How to measure the value of an athlete’s social brand? That is a question being tackled by opendorse which continues to evolve the industry’s fastest growing content distribution platform that gives marketers direct access to athletes’ social media channels. Boasting 4,700 social media campaigns with top brands as well as 2,300 athletes, Cynopsis Sports caught […]
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