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Discovery Communications named the senior executive team that will lead the company after the close of its merger with Scripps Networks Interactive. “Upon closing, each division will have a best-in-class leader focused on quickly integrating the combined teams to create new ways for advertisers and distributors to reach highly targeted audiences at scale; capturing operating […]
Adult Swim ordered Ballmastrz 9009, premiering at midnight on April 8 with back-to-back episodes. Animated series is focused on a washed up superstar voiced by Natasha Lyonne.
ESPN and the Sun Belt Conference are going long, announcing a new long-term rights agreement that extends ties through the 2027-28 college season. ESPN will become the exclusive media partner of the Sun Belt Conference, delivering coverage of more than 500 conference-controlled events, across the conference’s 18 sports, each season on ESPN’s linear television networks […]
SiriusXM detailed its plans for new college conference-dedicated networks launching on its lineup. ACC Radio will launch Monday as a 24/7 channel, with series that include: ACC This Morning, hosted by Mark Packer and Wes Durham, will air live every weekday morning from 7-10a. Chris Spatola and Jac Collinsworth will host the afternoon drive time […]
The premiere of Paramount Network’s Heathers reboot, originally slated for March 7, is being delayed in the wake of the February 14 high school shooting. “Heathers is a satirical comedy that takes creative risks in dealing with many of society’s most challenging subjects ranging from personal identity to race and socio-economic status to gun violence,” […]
“Sometimes, a little bit less means a whole lot more,” said Linda Yaccarino, chairman, advertising and client partnerships at NBCUniversal, in announcing NBCU is decreasing the number of ads in commercial pods by 20% and decreasing advertising time by10% across networks during original primetime programming. A new 60 second contextually-programmed Prime Pod in the first […]
United States Olympic Committee CEO Scott Blackmun has resigned, with the org stating that the move was due to ongoing health issues resulting from prostate cancer. Meanwhile, Susanne Lyons, a current board member, will serve as acting CEO. The news comes as the USOC unveiled a slate of reforms and initiatives designed to protect athletes […]
A day after news brake that Papa John’s would be pulling out of its blanket deal with the NFL, the league ordered up a new agreement, locking in a partnership with Pizza Hut as the Official Pizza Sponsor of the NFL. The multi-year agreement will offer Pizza Hut a “vast array of exclusive marketing rights, […]
With Stage Two of Season One of Overwatch League now underway, the league is now preparing to shift gears toward its post-launch plans, which include continuing to fine-tune and improve the experience for viewers, mulling expansion and bringing in more sponsors. Cynopsis Esports sat down with Overwatch League Commissioner Nate Nanzer to discuss the success […]
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