The Pac-12 Conference locked in an extended and expanded partnership with Alibaba Group Holding Limited in a deal that includes for the first time distribution of Pac-12 Networks content across linear and digital channels by Alibaba through 2024 along with an extension of their sponsorship of the annual Pac-12 China Basketball Game through 2020. Starting this fall sports season, Alibaba Group will annually distribute 175 live Pac-12 Networks events and 100 hours of original programming throughout Mainland China. Distribution will run on Alibaba’s platforms, such as Youku Todou.

“Expanding global fan interest in our conference and member universities through sport, along with providing unique international opportunities for our student-athletes, are at the core of our Pac-12 Global initiative,” said Larry Scott, Commissioner of the Pac-12 Conference. “In Alibaba we have found the perfect partner to help us achieve these goals. Alibaba’s agreement to distribute Pac-12 college sports content across its channels demonstrates their confidence in the value of our content and brand, and aligned global vision that we have for college sports and the student-athlete experience.”