The Pac-12 officially opened the doors to shorter football games, detailing a test program designed to “improve the viewing experience for fans in stadium and on-air.” The initiative will kick in at all non-conference games on Pac-12 Networks and offer up a combo of shorter half-times, adjusted commercial formats and earlier kickoff times, with up to 15 games begins affected. “We are committed to exploring new ways to provide our fans with the most enjoyable and engaging entertainment experience,” said Larry Scott, Commissioner of the Pac-12. “The Pac-12 Networks’ unique ownership model provides the conference the flexibility to test new methods in its efforts to produce a better product for Pac-12 fans. We look forward to evaluating the results of this pilot program and discussing with our member universities as a next step following this year’s football season.”

“We are committed to exploring new ways to provide our fans with the most enjoyable and engaging entertainment experience,” said Pac-12 Commissioner Larry Scott. “The Pac-12 Networks’ unique ownership model provides the conference the flexibility to test new methods to produce a better product for Pac-12 fans. We look forward to evaluating the results of this pilot program and discussing with our member universities as a next step following this year’s football season.”