Overwatch League unveiled Nielsen viewership figures in average-minute-audience form for the first time in a move designed to showcase its viewership in the same way traditional sports leagues do to advertisers. This marks the first time Nielsen has released year-over-year data for an esports property, noting that the Overwatch League is the fastest growing league within the 18-34 year old demo. OWL’s 2019 regular season ended with a global AMA of 313k, up18% YoY, with 95k in the US alone, up 34%. The numbers also show that the Overwatch League is the only major sports league in the USA to be up in the 18-34 demo in the USA YoY in 2019 (up 11%). or Opening Week this year, we had a reach of more than 13 million up 30% year over year. The Overwatch League’s average viewer age being around 24, compared with 40+ in the MLS, NBA, and NFL.
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