NFL’s big Oakley deal

Oakley announced a four-year partnership with the NFL, becoming an official on-field partner and licensee of the league. The partnership marks the biggest sports deal in the brand’s history and will begin at the start of the new football season, with Oakley shields and eyewear Powered by Prizm Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans. As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games.

“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”

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