The NFL Players Association is making a move into the content game, announcing the launch of Athlete Content & Entertainment, aka ACE Media. The company will serve as an original content business that will “identify and create programming opportunities for athletes around the world” and come out of the gate by leveraging the NFLPA’s exclusive group player rights and access to more than 1,800 active players to create sports-lifestyle content focused on athletes. The NFLPA will be the majority shareholder in ACE Media, working in collaboration with strategic media and sports partners.

“Like all athletes, NFL players are an extraordinary group of people with an incredible range of talents, passions, perspectives and backstories. Many of those stories have flown under the public radar,” said Ahmad Nassar, a member of ACE Media’s Board of Directors and President of NFL Players Inc. “ACE Media will aim to unlock those stories for diehard and casual fans alike and will reach new audiences as well by casting athletes in a light that allows their off-the-field attributes to amplify and complement their on-field accomplishments.”