Bell Media is set to become the exclusive home of the NFL in Canada, announcing a multi-year rights agreement extension with the league. The deal will see featured games in all of the league’s broadcast windows running across Bell Media properties, along with postseason action and expanded digital opportunities which include syndication rights for NFL highlights in Canada. Also part of the deal with be the league’s Thursday Night Football package, which will now run on TSN and CTV Two for the first time, and return to RDS, beginning with the 2017 season.
“The NFL continues to deliver strong audiences in all broadcast windows, and we are proud to expand our longstanding partnership to make Bell Media the exclusive broadcast home of NFL action in Canada,” said Stewart Johnston, President, Bell Media Studios and TSN. “With this new agreement, TSN and RDS will air three nights of primetime content weekly from the biggest sports property in North America. The NFL is a respected brand to both fans and advertisers alike, and we’re excited to deliver an even bigger NFL schedule across our platforms, and with the expanded digital rights and expanded footage and highlight rights, showcase the NFL like never before.”
