It’s a return to a cold weather city for the NFL, which voted yesterday to bring Super Bowl LII to Minnesota, which hasn’t hosted since 1992, where it will be played in the new Vikings’ stadium. Owners also opted to not expand the playoffs this season, as the proposal was tabled and won’t be considered again until the fall, according to multiple reports.
Meanwhile, the league entered a deal with Skittles to make the brand an official NFL sponsor. The agreement will see the candy launch a series of retail and in-stadium activations. From August 1 to November 4, fans can snap a photo of a pack of Skittles candies found on the Wrigley NFL-themed displays nationally for the chance to win one of 1,000 weekly prizes. “Over the last few years, NFL fans have embraced our brand in a truly breathtaking way, and we’re very excited that this program will make it possible for us to express our appreciation in bigger and better ways,” said Matt Montei, Sr. Director of Confections and Seasonal at Wrigley. “I can’t wait for NFL fans to find all the ways that Skittles makes their game days awesomer.”