NFL clocks TikTok deal

The National Football League is forging ties with TikTok, a leading destination for short-form mobile video, in a new multi-year partnership designed to bring the league to TikTok’s global community. As part of the partnership, the NFL is launching its official TikTok account, with content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will partner together around a series of NFL-themed hashtag challenges and marketing opportunities for brands to activate around NFL content on TikTok.

“Partnering with TikTok is a natural extension of our media strategy,” said Blake Stuchin, Vice President, Digital Media Business Development for the NFL. “The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL’s 100th season – with fun, new content that will entertain fans and invites them to celebrate and experience their NFL fandom in a way that’s authentic to the unique experience of TikTok.”

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