The NFL is testing uncharted waters, hiring Jordan Levin to serve as the league’s first Chief Content Officer and SVP. Levin will now be charged with developing and implementing “an innovative, league-wide content plan that advances the long-term growth objectives of the NFL across all of its owned and operated media assets, including NFL Network, NFL Digital Media, NFL Films, and external media partnerships, networks and platforms. He will also run current NFL event programming franchises, such as the Super Bowl Halftime Show and NFL Honors, developing new franchises, and licensing and building the NFL Films library. Levin joins the NFL from Microsoft where he served as Executive Vice President and General Manager of Xbox Entertainment Studios and was, of course, previously CEO of The WB.
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