NFL adds BABE

The NFL secured wine brand BABE as the official wine sponsor of the league, where it will be available at 12 stadiums across the country and activating at team tailgates throughout the season. Fans can expect to see BABE partnerships with the Miami Dolphins, Washington Redskins, Denver Broncos, and other NFL Clubs. Additionally, the brand will be activating throughout the season including the Pro Bowl and Super Bowl. “Wine hasn’t typically been a top pick when it comes to sporting events in-stadium or at home, but BABE is changing all that by bringing a fun, easy, and portable option to game day,” said David Oliver Cohen, Co-Founder of BABE. “Building on Anheuser-Busch’s long-standing relationship with the NFL, we have seized a unique opportunity for BABE to become the football wine the world has been waiting for.”

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