March Madness continues to foster viewership fever, as CBS Sports and Turner Sports saw coverage of the 2017 NCAA Tournament drum up record viewership across TBS, CBS, TNT and truTV as well as for streaming on NCAA March Madness Live and engagement through social media channels heading into the Sweet Sixteen. Live game coverage across the four Networks on Sunday averaged 11.9 million viewers, up 34% over last year to mark the most-watched first Sunday in 24 years. Overall, the 2017 NCAA Tournament is also pacing the most-watched in 24 years through the first Sunday, with an average of 9.325 million viewers, 10% from 2016, according to Nielsen. Meanwhile, NCAA March Madness Live generated an all-time record 69.1 million live streams through the first Sunday of the tournament, up 24% over last year while official March Madness social media handles generated 26 million social engagements across Twitter, Facebook and Instagram through Sunday, up 20%.
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
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