NCAA March Madness Live Officially Smashes Streaming Records

While we wait for adjusted Nielsen numbers for Monday’s NCAA Men’s Basketball National Championship Game on CBS, (preliminary, unadjusted estimates saw it reel in 17.8 million viewers), Turner Sports saw its NCAA March Madness Live platform officially set a new record for video consumption during the Tournament, drawing 69.7 million live video streams collectively across all platforms. That represents a 42% uptick over last year’s tournament, and easily bests the total of 49 million live video streams for the entire tournament in 2013. Overall, it netted 15 million hours of live video consumed during this year’s tournament, up 7% over 2013 numbers.  The championship game itself generated two million live video streams, up 30% when compared with th3 2013 game.

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