“Today we’re celebrating advertising and the extraordinary content that makes this industry the best it has ever been,” said NBCUniversal’s Linda Yaccarino, Chairman of Advertising and Client Partnerships, from the stage of Radio City Music Hall. In between appearances by the likes of Ted Danson, Tina Fey and Amy Pohler, Oscar winner Rami Malek, Olympic gold medal winners and a trio Kardashians, came news that NBCU’s streaming service, set to launch next year, will be free and ad-supported. “While other companies are pushing advertisers out, we’re bringing them in,” said Yaccarino of the service, which will have “new originals and a gigantic library of old favorites.” Of note: Despite the money being pumped into originals, The Office is the number one show on Netflix.NBCU’s Telemundo announced a 2019-20 lineup of multiplatform programming featuring more than 900 hours of original content to an audience that yields $1.7 trillion of buying power. La Reina del Sur star Kate del Castillo, together with La Voz coach Luis Fonsi – who gave a special performance of hit Latin songs – were showcased at the NBCU event. Monday night, Telemundo feted advertisers at the Hammerstein Ballroom with a concert by Pitbull.
The series premiere of HGTV’s Celebrity IOU attracted over 2.6 million viewers on Monday, in an episode featuring a renovation from Brad Pitt. The show delivered a 0.92 P25-54 Live+SD rating, a 60% increase over the prior six weeks and an 88% lift over year-ago levels. The episode also garnered a 1.19 rating among W25-54, […]
The IAB surveyed over 200 sellers on how COVID-19 is impacting ad spend, and found 98% of respondents believe ad sales revenue will be down for the year against original 2020 plans and 69% of sell-side have already or are in the process of reforecasting for March-June. However, the majority of the sell-side have not […]
The BMW Group is diving deeper into competitive gaming, and is launching a new international platform in addition to locking in partnerships with Cloud9 (U.S.), Fnatic (UK), FunPlus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). The new partnerships will include content development across social media, information sharing, and technology transfer with its engineers […]
Riot Games mapped out its initial esports plans for Valorant, the new competitive 5v5 tactical shooter which entered closed beta on April 7. The company announced three core pillars that would be used to build out the ecosystem – competitive integrity, accessibility, and authenticity. With an eye to build up the grassroots scene and to […]
AMC is borrowing a show from its corporate sib, streaming service Shudder: Two episodes of horror anthology series Creepshow will air back-to-back on Mondays at 9p from May 4 through May 18. “As we continue to experiment with show sharing across our portfolio of defining brands at AMC Networks, it felt like a no brainer […]