“Today we’re celebrating advertising and the extraordinary content that makes this industry the best it has ever been,” said NBCUniversal’s Linda Yaccarino, Chairman of Advertising and Client Partnerships, from the stage of Radio City Music Hall. In between appearances by the likes of Ted Danson, Tina Fey and Amy Pohler, Oscar winner Rami Malek, Olympic gold medal winners and a trio Kardashians, came news that NBCU’s streaming service, set to launch next year, will be free and ad-supported. “While other companies are pushing advertisers out, we’re bringing them in,” said Yaccarino of the service, which will have “new originals and a gigantic library of old favorites.” Of note: Despite the money being pumped into originals, The Office is the number one show on Netflix.NBCU’s Telemundo announced a 2019-20 lineup of multiplatform programming featuring more than 900 hours of original content to an audience that yields $1.7 trillion of buying power. La Reina del Sur star Kate del Castillo, together with La Voz coach Luis Fonsi – who gave a special performance of hit Latin songs – were showcased at the NBCU event. Monday night, Telemundo feted advertisers at the Hammerstein Ballroom with a concert by Pitbull.
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