NBCUniversal’s Hispanic Group and Defy Media to target ‘Generation M’ in new partnership

NBCUniversal’s Hispanic Group landed a deal with multi-channel network Defy Media to create original multi-platform content in Spanish and English. The partnership will revolve around Defy’s ClevverTeVe Spanish-language pop culture and fashion YouTube channel, with content designed for “Generation M” (millennial, mobile and multicultural). The initiative is slated to launch in Q4 2015 across digital, linear and mobile platforms.

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