NBCUniversal starts countdown to Tokyo

NBCUniversal is officially on the clock, celebrating one year until the 2020 Tokyo Olympics by leveraging its portfolio of assets to connect Olympic fans with the Games, the host city and the athletes starting today. Promotion will range from sport demonstrations and athlete visits on TODAY to a company-wide promotional roadblock to interviews with NBC Olympics primetime host Mike Tirico live from Tokyo.

In addition, 15 world-class Olympic athletes and hopefuls — including Shaun White, Ali Krieger and David Boudia — will celebrate the occasion in New York and Los Angeles, and appear across numerous NBCU platforms and shows. NBCUniversal’s 20+ broadcast and cable networks will also air an exciting Olympic promotional spot today including a 60-second version in primetime on NBC set to “The Greatest Show” as performed by Panic! At the Disco. Social media accounts across NBCUniversal will also harmonize to participate in an Olympic social roadblock, sharing the same Tokyo 2020 graphic on July 23. Team USA, National Governing Bodies, athletes and influencers will share social assets throughout the day as well.

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