The early bird got the worm. The International Olympic Committee awarded NBCUniversal with broadcast rights in the US for the Games through 2032. Rights will be for all media platforms, including free-to-air television, subscription television, internet and mobile and are valued at $7.65 billion, plus an additional $100 million on top as a signing bonus to be used for “the promotion of Olympism and the Olympic values” between 2015 and 2020. “The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032,” said IOC President Thomas Bach. “NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.” By 2032, NBCU would have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964.
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