Wednesday will see a company-wide NBCUniversal celebration to mark 100 days from the start of the 2016 Rio Olympics across broadcast, cable, affiliate, regional, digital, social, radio, Spanish-language, and theme park assets. Bob Costas will be in Rio de Janeiro to join a slate of NBCU programs, including Today, NBC Nightly News with Lester Holt, Access Hollywood, NBCSN’s The Dan Patrick Show, Golf Channel’s Morning Drive and Golf Central, CNBC’s Squawk Box, and MSNBC programming. NBC’s 239 nationwide affiliates and the NBC Sports Regional Networks will also be served with Costas-interview content. The company will again launch a primetime promotional “road block” across its 18 broadcast and cable networks within the 8p. NBC News’ Today celebrates the occasion tomorrow with Matt Lauer talking with 22-time Olympic champion Michael Phelps. In addition, the show will turn the Today plaza into a “festive beach party” featuring a live concert from The Band Perry and showcasing more than 40 Olympic athletes.
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