NBC got the packed house at NYC’s Javitz Center warmed up with Seth Meyers, who griped to the assembled that the event “could just as easily have been covered in a mass email.” As for the Olympics, which the net picked up last week through 2032, the Late Night host joked, “Because of global warming, they will all be summer Olympics.”

NBC Entertainment chairman Bob Greenblatt noted that even without Sochi, NBC is still number one in its target A18-49 demo. But “the biggest story for the year”? The Blacklist. Most of the cast was on hand, and James Spader appeared via a taped message, ominously in character. “Today is about the future,” he told advertisers, “your future – if you wish to have one.” Greenblatt called the hit drama’s February relocation to the Thursday-at-9p linchpin spot “a critical move” to change the course of once-might Thursday night, and announced the post-Super Bowl and February 5 shows will be a two-part arc.

Greenblatt also announced that in addition to live special Peter Pan, NBC will air a live production of The Music Man. “You’re going to hear the word ‘event’ a lot this week,” added the exec. “We’re trying to event-ize everything.”

Linda Yaccarino, president of ad sales for NBCU, said NBC has made “critical investments in analytics and technology” that will give advertisers a better return on investment, including a Nielsen study showing how viewers consumed the Winter Olympics.