NBC’s social soiree

NBC Olympics is turning to some social media heavyweights ahead of the Summer Olympics, teaming with personalities that include the lifestyle, comedy, fashion, beauty, fitness, and food industries to create Olympic-related content for their followers with more than 120 million followers across Facebook, Twitter, Instagram, YouTube and Vine. The company will also hold its first-ever “Social Media Opening Ceremony” hosted by Ryan Seacrest on July 26, partnering with musicians Nervo and the Chainsmokers to create Spotify playlists inspired by the Olympic Games. Influencers are set to include: Jerry Purpdrank, Amanda Cerny, Flula, The Fine Brothers, Tiffany Alvord Matt Cutshall, Arielle Vandenberg, Madison Pettis, Cole LaBrant, Gabe Erwin, George Janko, Becca Tilley, and Charisma Star as well as 250 bloggers from SheKnows Media.

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