NBC’s Olympic 4K play

NBC Olympics is lining up distribution of 4K Ultra HD coverage to cable, satellite, telco providers, and other partners ahead of this summer’s Games. Coverage will be offered on a one-day delay and will include 4K UHD footage from the Opening and Closing Ceremonies, swimming, track and field, basketball, the men’s soccer final, and judo, as well as Rio scenics. One event will be provided daily from August 6-22. NBC Olympics will distribute the 4K UHD coverage provided by Olympic Broadcasting Services (OBS) and Japan’s NHK to US distribution partners, who will individually choose how they will make the content available to their customers.

“The Olympics have been a consistent driver of technological advancements, and Rio will be no different,” said Gary Zenkel, President, NBC Olympics. “The stunning backdrop of Rio combined with the world-class competition of the Olympics will give the American audience a spectacular early look at this impressive new technology.”

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