NBC Olympics released findings from its new Total Audience Delivery report for the 2016 Rio Games, stating that the overall delivery for Monday’s primetime coverage averaged an 18.1 household rating and tallied 31.5 million viewers. Through four days, viewership is averaging 27.2 million viewers, with an 8.0 score among adults 18-49, according to Nielsen. For the third consecutive day, NBC Olympics digital platforms marked their best day ever, with 13.7 million unique users on NBCOlympics.com and the NBC Sports app on Monday with live streaming tripling the London Olympics to hit 647 million live minutes so far.
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