NBC kicks off Sunday Night Football this weekend at 8p with the NFL/Hall of Fame Game pitting the Giants and Bills. Al Michaels and Cris Collinsworth return to the broadcast booth along with Michele Tafoya. Sunday night’s telecast will also feature live interviews with members of the NFL Hall of Fame’s Class of 2014, including Michael Strahan, Andre Reed, Derrick Brooks, Ray Guy, Claude Humphrey, Walter Jones, and Aeneas Williams. Notable initiatives at the game will include the first use of new rules for instant replay, official-to-official communication, higher goal posts and the use of tablets by coaches and players.
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
