While the Closing Ceremony may have capped an overall drop in viewership for the Games, NBC Olympics is touting its coverage of the 2016 Rio Olympics as the most ambitious media event in history, noting that 78% of US TV homes tuned into NBC Olympics’ Rio Games coverage and a TV-only audience of 198 million viewers, according to Nielsen national data. Coverage of the 15 nights of primetime competition registered a Total Audience Delivery average of 27.5 million viewers to rank as the second-highest average audience on record for the competition for any non-domestic Summer Games, with its platforms offering a 7% lift over the NBC-only audience on competition nights. NBCSN ranked as the top sports cable network in primetime over the 14 days it presented live extended primetime Rio 2016 coverage, averaging 1.32 million viewers for its primetime coverage. Telemundo and NBC Universo’s coverage of the Rio Olympics reached 16.6 million viewers and eight million adults 18-49. “All of our advertisers leave Rio satisfied, thanks to excellent planning and efforts of our sales team,” said NBC Sports Group Chairman Mark Lazarus. “The Olympics are the only event of its kind, dominating primetime for 17 straight nights, 118 Summer Olympic nights in a row.” Across NBCOlympics.com and the NBC Sports app, there was a record 3.3 Billion total streaming minutes for the company.