NBC Sports Group goes neck-deep in its annual Kentucky Derby blitz today, leading in to the 140th running of the famed race on NBC on Saturday starting at 4p. As part of its ‘Big Event Strategy,’ focusing on the food, fashion, celebrity and entertainment from the event, programming is set to include: TODAY’s Al Roker reporting live from Churchill Downs this morning, while Weekend TODAY anchor Dylan Dreyer reports live from Churchill Downs on Saturday. On Weather Channel, during Wake up With Al this morning, Roker and Stephanie Abrams report live from Churchill Downs on the latest conditions, while Sam Champion will be on site Friday during AMHQ with Sam Champion. CNBC will see Squawk on the Street feature an interview with Brown-Forman Master Distiller Chris Morris today on the Derby’s $1,000 mint julep; and Fast Money Halftime Report features Churchill Downs CEO Bob Evans as a guest. E! News has a first-look at this year’s Derby fashion from the red carpet on Saturday. Race day will also see derby picks from Jimmy Fallon, Seth Meyers and Fred Armisen.
Speaking of which, our friends at HRTV give us their annual Kentucky Derby picks:
Christina Blacker: Danza, Wicked Strong, California Chrome
Peter Lurie: California Chrome, Samraat, Candy Boy
Scott Hazelton: Dance With Fate, Danza, Tapiture