NBC feathers west coast RSNs

CSN Bay Area and CSN California are getting a facelift, as NBC Sports Regional Networks announced plans to rename the two RSNs to NBC Sports Bay Area and NBC Sports California, respectively, on April 2. “The two networks mark the first of NBC Sports Group’s nine regional networks to incorporate the “NBC Sports” brand. A re-brand for the remaining RSNs is currently in exploration, given the unique partnerships with team partners across the RSN markets.

“From a consumer and business standpoint, it’s ideal for fans to engage with one brand, regionally and nationally,” said David Preschlack, President, NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy. “The re-branded name allows us to better associate the prestigious NBC Sports legacy with the strength of our Comcast Sports Networks’ local sports coverage in Northern California. The re-brand will not affect our coverage, however, as fans should expect to continue to receive the most compelling news and content on their favorite local teams in our markets on the platform of their choosing.”

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