The NBA 2K League announced its first long-term media rights partner, signing with Twitch for a multiyear deal that will include live streams of all NBA 2K League games on the social video service. The league debuts on May 1 and, as the Official Live Streaming Partner of the NBA 2K League, Twitch will provide fans around the world with live streams of up to 199 games throughout the season, including weekly matchups, three in-season tournaments, playoffs and the NBA 2K League Finals. Twitch will also work closely with the league to build Extensions, such as interactive custom overlays, in order to provide new fan engagement opportunities that further enhance the live game viewing experience. Along with presenting live games, Twitch will serve as a Founding Partner of the NBA 2K League.
“This is a groundbreaking partnership for the NBA 2K League,” said NBA 2K League Managing Director Brendan Donohue. “Twitch shares our innovative spirit and commitment to putting the gaming community first, and is the ideal home to provide our passionate 2K, NBA and esports fans around the world with the opportunity to catch all the excitement of our inaugural season.”
“From video games to real games, the NBA continues to innovate around basketball when it comes to engaging with the Twitch community,” said Justin Dellario, Head of Esports Programs, Twitch. “By partnering with Twitch for the NBA 2K League, that pioneering spirit will continue to be reflected when we elevate this latest entry to the world of competitive gaming with interactive features and our global stage.”
