National Geographic rebrands as Mars approaches

National Geographic announced a global rebrand, including the tagline “Further” that crosses all the brand’s media platforms, including TV networks, the magazine and social and digital platforms. The word “channel” will be dropped from on-air and off-air extensions. “‘Further’ is more than just a tagline for us,” said Courteney Monroe, CEO, National Geographic Global Television Network, at an event at One World Trade Center. “It’s a philosophy, a mindset one that has defined the National Geographic Brand for over 128 years. ‘Further’ is a call to arms, a rallying cry, an ever-shifting marker of progress.One of the things I love most about ‘Further’ is that … it conveys to viewers, readers, advertisers, and creators, that we embody a relentless pursuit to go deeper, to push boundaries, and to be pioneering in everything we do.” The rebrand coincides with global event series Mars, from executive producers Brian Grazer and Ron Howard, premiering Monday, November 14 at 9p.

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