NASCAR, Race Team Alliance and 704Games are combining their superpower to form the first-ever NASCAR esports league on consoles titled, eNASCAR Heat Pro League. The league will feature up to 16 race teams and 32 drivers, with each owned and operated by key NASCAR race teams. Fans can now play NASCAR Heat 3 to qualify for the first-ever eNASCAR Heat Pro League Draft, scheduled to take place early next year. Following the Draft, the esports league will feature a 16-race season beginning in spring 2019 and culminating during the 2019 NASCAR Playoffs. All eNASCAR Heat Pro League races will be live streamed online at NASCAR.com and Motorsport.com. Teams participating in the new esports venture include: Chip Ganassi Racing, Hendrick Motorsports, Joe Gibbs Racing, JR Motorsports, Richard Childress Racing, Roush Fenway Racing, Stewart-Haas Racing and Team Penske. Each of the participating teams will field two drivers, one competing on Xbox One and the other on PlayStation4.
The series premiere of HGTV’s Celebrity IOU attracted over 2.6 million viewers on Monday, in an episode featuring a renovation from Brad Pitt. The show delivered a 0.92 P25-54 Live+SD rating, a 60% increase over the prior six weeks and an 88% lift over year-ago levels. The episode also garnered a 1.19 rating among W25-54, […]
The IAB surveyed over 200 sellers on how COVID-19 is impacting ad spend, and found 98% of respondents believe ad sales revenue will be down for the year against original 2020 plans and 69% of sell-side have already or are in the process of reforecasting for March-June. However, the majority of the sell-side have not […]
The BMW Group is diving deeper into competitive gaming, and is launching a new international platform in addition to locking in partnerships with Cloud9 (U.S.), Fnatic (UK), FunPlus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). The new partnerships will include content development across social media, information sharing, and technology transfer with its engineers […]
Riot Games mapped out its initial esports plans for Valorant, the new competitive 5v5 tactical shooter which entered closed beta on April 7. The company announced three core pillars that would be used to build out the ecosystem – competitive integrity, accessibility, and authenticity. With an eye to build up the grassroots scene and to […]
AMC is borrowing a show from its corporate sib, streaming service Shudder: Two episodes of horror anthology series Creepshow will air back-to-back on Mondays at 9p from May 4 through May 18. “As we continue to experiment with show sharing across our portfolio of defining brands at AMC Networks, it felt like a no brainer […]