NASCAR fuels Mars deal

NASCAR and Mars, Incorporated cemented a multi-year extension that maintains the candy brand’s partnership and designation as the “Official Chocolate of NASCAR”. The renewed agreement with Mars furthers the brand’s comprehensive approach to NASCAR through its Official Partnership, combining digital and social marketing, hospitality, race entitlement, and team relationships to achieve its marketing objectives. Earlier this year, Mars announced an extension of its relationship with Joe Gibbs Racing and 2015 Monster Energy NASCAR Cup Series Champion Kyle Busch in a multi-year agreement. “We are thrilled to be continuing our partnership with NASCAR – a relationship we have been proud of for over 20 years,” said William Clements, vice president, sponsorships and sports marketing, Mars, Incorporated. “This partnership allows us to seamlessly integrate our iconic brands into the sport like no other league, and the innovative fan experiences we are able to bring to race day help to create lasting memories for fans of our brands and fans of the sport alike.”

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