Mobile esports are poised for a breakout, according to Niko Partners, which announced research projecting that mobile esports will become the fastest growth sector in the esports industry and that a mobile esports boom is poised to propel mobile esports from a niche industry to the mass market. The reports, titled The Evolution of Mobile Esports, explores the evolution of mobile esports, compared to PC esports, globally, with a focus on Asian markets.
According to their data, mobile esports will precipitate a shift from a limited number of high-profile, spectator-focused esports productions toward a much larger number of open tournaments carried out regionally and locally. In 2018, mobile esports games generated $15.3 billion (25% of total mobile game revenue) with $5.6 billion from China alone, and another $450 million from Greater Southeast Asia.
“Mobile esports tournaments will engage consumers not only as spectators but as participants. This will create mass market participation and engagement, growing a far larger audience for esports and generating new opportunities for revenue,” said Lisa Hanson founder and managing partner of Niko Partners. “We will see esports transition from fewer large tournaments to the addition of large numbers of smaller tournaments that are open to everyone who wants to compete.”
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