MLS takes a Stand

Just ahead of the new 2016 MLS season, the league unveiled its new marketing initiative, dubbed “Stand as One.” The campaign will be rolled out throughout the season, serving up creative elements including TV spots, in-venue visibility and social media content. The tagline and creative was produced by The Brooklyn Brothers marketing agency and MLS’ in-house marketing and creative team, and designed to boost the sport in North America by showcasing the fan and stadium experience and the action from the league’s players each week.

“‘Stand as One’ is an invitation to join us, to declare a favorite team and to become part of our growing league and infectious fan culture that you can shape and define,” MLS chief marketing officer Howard Handler said in a statement released by the league.

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