MLS Cup’s parting shot

A Seattle Sounders’ win over Toronto FC to lay claim to the 2019 MLS Cup was also a win for its broadcast partners. ABC reports that its coverage drew 823,000 viewers, according to Nielsen fast national numbers, to rank as the most-watched MLS Cup match on the Disney Media Networks since 2014. 2019 MLS Cup caps a record-setting MLS Playoffs for the Disney Media Networks. Prior to Seattle-Toronto, the five ESPN/ESPN2 matches combined for a 36% rise this season.

Meanwhile, UniMas drew an additional 447,000 viewers to the MLS Cup Final, ranking as the top-rated MLS Cup Final on Univision Networks since 2016 and up 100% over the 2018 MLS Cup Final on the channel.

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