Activision Blizzard is pulling in another heavyweight sports name, tapping FOX Sports executive Pete Vlastelica to serve as President and CEO of Major League Gaming where he will join Steve Bornstein and as Mike Sepso atop the eSports brand. Recently serving as FOX Sports’ Executive Vice President of Digital, Vlastelica will now be charged with expanding and enhancing the company’s broadcast, content and distribution leadership across the global eSports ecosystem.

“We continue to add to our all-star esports leadership team. Pete is an entrepreneurial leader with a history of creating inspired content and developing new digital channels of distribution,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “As we continue to build MLG into the premier esports network, Pete will further our mission celebrating the accomplishments of gamers worldwide.”

“I’m joining MLG because of the rare combination of massive digital scale and deep audience engagement around competitive gaming, and because there’s no better category of live streaming video content out there,” said Vlastelica. “It’s clear that video games are the future of sports and if any company is positioned to capitalize on this global opportunity, it’s Activision Blizzard. I’m thrilled to join the team.”