Mastercard is ringing up a deeper partnership with Riot Games, inking a deal to now become the exclusive category partner for League of Legends Championship Series in North America. The deal will see Mastercard now sponsor the LCS “Player of the Week Award (POTW)” and LCS Opening Ceremonies in Detroit while also “upgrading the overall on-site experience for fans by curating a wide range of Priceless experiences and exclusive cardholder benefits across onsite event activations, via Priceless.com.” In addition, the duo will now launch “Together Start Something Priceless,” a League of Legends community driven content series that will showcase unique stories of League of Legends players around the world.
“This expanded relationship represents the continued growth in popularity of esports as well as the success of the global partnership between Mastercard and Riot Games,” said Cheryl Guerin, executive vice president of North America Marketing & Communications at Mastercard. “We are also excited through the ‘Together Start Something Priceless’ content series to not only demonstrate our support for this community, but also share some of the great stories and inspiring individuals we have encountered during our partnership.”