Mashable was just sold – and it didn’t exactly fetch a hefty price tag. The digital media company was purchased by Ziff Davis, a publisher of gaming, healthcare, and tech content. The news was first reported by the Wall Street Journal. According to the paper, Ziff Davis only paid about $50 million for the company. That figure undoubtedly comes as a major disappointment to Mashable’s investors. The company was valued at $250 million as recently as last year, following a $15 million funding round led by Turner. Mashable’s efforts to sell itself have been known for a while now; back in September, the Journal reported that the company was talks with German mass media company ProSiebenSat.1. It’s not quite clear yet how Ziff Davis came to be the buyer. The companies haven’t commented publicly.
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