Jersey Mike’s ordered up a new deal that will see the brand sponsor Riot’s NA LCS. The chain will sponsor fan activations for onsite ticket-holders at the NA LCS Arena, as well as a gift-with-purchase promotion designed for Jersey Mike’s customers and LoL Esports fans, who can redeem promo codes for League of Legends in-game items and prizes, such as Hextech chests and keys, loot skins, and RP packages. Additionally, fans can enter a sweepstakes to win an all-expenses-paid trip and exclusive VIP ticket to experience the 2018 NA LCS Summer Finals, taking place at the Oracle Arena in Oakland this September.
“As a longtime supporter of traditional sports, Jersey Mike’s is excited to enter the world of esports by partnering with the NA LCS,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “We believe this sponsorship is a great fit for Jersey Mike’s and LoL Esports fans alike, and look forward to connecting with the passionate League of Legends community each week.”