TV audiences are getting real. Beta Research released its 2019 Brand Identity Study, and in the Favorite Channel segment found the top ranked cable networks described as being a favorite channel among viewers age 18+ were: ID (52%), HGTV (51%), Animal Planet (48%), Food Network (46%), National Geographic (46%), Discovery Channel (45%), MotorTrend (45%), History (44%) and Discovery Life (44%). For those keeping count, 9 of the top 11 networks were Discovery networks, and all focus on nonfiction.
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The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
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