U.S. Internet advertising revenues hit $12.4 billion for the third quarter of this year, according to a new Internet Advertising Bureau (IAB) Revenue Report released yesterday. This marks the highest quarter ever, beating out the previous record revenue of $12.1 billion from Q4 2013. The third quarter milestone also show a year-over-year uptick of 17 percent over the $10.6 billion reported for the third quarter of 2013, and a 6.5 percent increase from Q2 2014, which accounted for $11.7 billion. “This milestone demonstrates marketers’ commitment to digital,” IAB President and CEO Randall Rothenberg said. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”
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