Another day, another sports powerhouse getting into the eSports scene, this time with the announcement that Team Liquid was selling controlling interest in their team to an ownership group led Peter Guber and Ted Leonsis (along with Magic Johnson). Steve Arhancet and Victor Goossens will continue in their respective roles as Co-CEOs of Team Liquid. Guber and Leonsis will serve as Co-Executive Chairmen of their new eSports ownership group aXiomatic. In a post announcing the transaction, Goossens stated that “When we started looking for investment early last year, we had many different options from multiple minority investments to a majority investment. Throughout this long process I have really gotten to know Bruce and Peter as intelligent and trusting partners and they have put together a phenomenal investment group to invest alongside them—including Ted Leonsis whose background is a perfect mix of sports, technology, and innovation.”
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