Gow Media is shedding the Yahoo Sport Radio label for its slate of affiliated radio station and had now locked in a deal with Vox Media to launch SB Nation Radio. The two companies will now collaborate to develop and distribute audio content, available across SB Nation’s community of over 300 digital properties, as well as Gow Media’s network of over 500 affiliate radio stations, Sirius Satellite Radio, and other mobile and digital platforms starting Aug. 1, offering new original audio programming, including new podcast franchises, and various on-air show formats. “SB Nation Radio will stand apart among the older legacy brands in the sports radio network landscape. This is not your grandfather’s sports radio network,” said David Gow, CEO, Gow Media. “SB Nation is young, fast-paced, and digitally savvy. This is the tone and energy audiences will hear on SB Nation Radio.”
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