Getting smarter about Smart TVs

Streaming devices aren’t detracting from TV viewing time, according to a new report from the Council for Research Excellence. A follow-up study conducted a year after households purchased new media technology found that smart TVs stimulated group viewing, and most households increased their streaming consumption, either as additional total viewing time or as a replacement for live TV viewing. What’s the takeaway for content providers? “It’s a cliche, but it’s true: Content is king,” Brad Adgate, chair of CRE’s Digital Research Committee and senior vice president, research, Horizon Media, tells Cynopsis. “Consumers are screen agnostic and will seek out content, but there has to be a compelling reason to watch it. If you’re watching great content, you’re not going to be on other devices, you’re not going to be inattentive. And cut as many content deals as you can.”

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