Genius Brands amplifies its market share with new Sony Music deal

Genius Brands International is singing a new tune. The company behind Baby Genius, Thomas Edison’s Secret Lab and recently announced SpacePOP is partnering with Sony Music Entertainment and its Legacy Recordings label to launch kids music labelGenius Brands Music. The new imprint will produce and distribute original music and cover tunes in the global market. Under the multiyear agreement, Sony will distribute Genius Brands Music under two categories: Baby Genius for the toddler market and Kid Genius for children and tweens. “Music has more and more, become the universal language of kids. It is simply not possible to effectively launch a kids brand today without music playing an integral role,” said GCI chairman Andy Heyward. SpacePOP, currently in production on 100-plus serialized, music-driven animated videos, will be digitally distributed via the SpacePOP channel on YouTube and other digital platforms and supported by GBI’s music-based apps, web series, linear TV exposure and licensing. Among the music exec talent working with the brand are Ron Fair (Fergie, Mary J. Blige, Christina Aguilera); Stefanie Fair, a founding member of RCA’s Wild Orchid with Fergie; and veteran music producer and composer John Loeffler (Kidz Bop, Pokemon).

Related Stories

Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17

whoopi-goldberg

The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]

McKinnon lands unprecedented Exotic deal

Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]

Cat’s meow: Quaid will star in his own animal rescue story

Cat's meow: Quaid will star in his own animal rescue story

Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]

Turner Sports Shaq’s up

Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

The Tonys go digital

The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

CynCity

Cynsiders

Instagram